Marketing Philosophy
Sometimes reality is too complex. Stories give it form."
--Jean Luc Godard
The inspiration for founding Noble Savages Marketing came from a shared commitment to changing the conversation about the function of marketing in the digital age. Consumers can (and do) check the provenance of the eggs at their breakfast table--and they follow the same due diligence with their purchases as customers whether for business or personal. More and more they are willing to pay a premium to support a more ethically sound approach to capitalism.
We’ve done strategy and marketing for big established companies as well as small, innovative ones. Now Noble Savages is focusing its energies on partnering with companies that are right-sizing their business with their customers. We’ve learned the ropes on some of the world’s biggest companies, now we’re focusing our skills on some of the world’s best companies. Your company.
At Noble Savages Marketing we think of ourselves as story archeologists because people connect and share through story creation and telling. Companies are great at talking about their products or services, but purpose-driven companies often forget to tell the tale of how and why they came into being. Instead of connecting through the story of the problem they found and solved for, they jump to the sell.
Our job is to help them rediscover their story through interviewing, researching and looking at the tales the data tells. We believe that the insights these bring are the most compelling story telling with which to connect customers to a brand. Noble Savages Marketing calls it story with, not story to, your customer. Only when we know the customer can we decide on the channel to tell it in: social media? digital display ads? content marketing? print? geo-targeted mobile? The brand story and the customer drive the channel media, not the media driving the story.
We’ve done strategy and marketing for big established companies as well as small, innovative ones. Now Noble Savages is focusing its energies on partnering with companies that are right-sizing their business with their customers. We’ve learned the ropes on some of the world’s biggest companies, now we’re focusing our skills on some of the world’s best companies. Your company.
At Noble Savages Marketing we think of ourselves as story archeologists because people connect and share through story creation and telling. Companies are great at talking about their products or services, but purpose-driven companies often forget to tell the tale of how and why they came into being. Instead of connecting through the story of the problem they found and solved for, they jump to the sell.
Our job is to help them rediscover their story through interviewing, researching and looking at the tales the data tells. We believe that the insights these bring are the most compelling story telling with which to connect customers to a brand. Noble Savages Marketing calls it story with, not story to, your customer. Only when we know the customer can we decide on the channel to tell it in: social media? digital display ads? content marketing? print? geo-targeted mobile? The brand story and the customer drive the channel media, not the media driving the story.
Team
Matthew Childs, co-founder, Austin
Most recently Perficient's Managing Director of CX and Brand, he reorganized a group that had been under performing to deliver a KPI-beating performance in it's first quarter. A prior SVP of Experience and Insights at GSD&M, an Austin-based Omnicom Agency, as well a Group Creative Director and Advertising Lead for Razorfish’s central region, with client’s that included ATT, Barton Brands, BB&T Bank, Carnival, Coke, H&R Block, Lasik Plus, Schwan’s, Southwest Airlines and others. The video at right highlights some of the work he oversaw at Razorfish. Other roles include Nike’s first Director of Interactive and the launch of the award-winning first consumer and corporate sites for the company. A VP of Digital Strategy and Delivery at Highmark BCBS, and the delivery of a complete customer-centric web redesign strategy and the first mobile application for consumers. Publications include Il Sole 24 Ore (Italy’s equivalent to the Wall Street Journal) on digital branding and marketing, a monthly column in Web Marketing Tools on the same subject. Childs has spoken frequently on digital marketing and twice at the TED Conference on creativity and leadership. 
Greg Horner, Managing Director, Pittsburgh
Greg is a resourceful marketing professional who challenges conventional thinking to find creative, effective solutions. For more than 30 years he has propelled startups and established corporate entities forward with his keen insight into market research, competitive analysis, market strategy, product management, and brand development. He was part of the startup marketing team for FedEx Ground and revitalized the iconic Highmark Blue Cross Blue Shield brand. |
Work Directed at Razorfish
Matthew brought new and progressive thinking...a champion of bringing brand planning and activation strategy together in what is often called "experience strategy". This holistic and progressive approach is exactly what brands need right now, and he is incredibly adept at both mapping from positioning to activation, and teaching others how to think through the process seamlessly." --Sam Bennett, Director of Advertising, Best Buy |