Most recently, Matthew Childs was SVP of Experience and Insights at GSD&M, an Austin-based Omnicom Agency. Prior, he was VP of Digital Strategy and Development at Highmark, a $15 billion Healthcare provider. He has also led advertising and was Group Creative Director for Razorfish’s central region. In that capacity his client’s have included ATT, Barton Brands, BB&T Bank, Carnival, Coke, H&R Block, Lasik Plus, Schwan’s, Southwest Airlines and others. The video below highlights some of the work he oversaw as a Group Creative Director at Razorfish.
Client-side as Nike’s first Director of Interactive, he launched the award-winning first consumer and corporate sites for the company. As the VP of Digital Strategy and Delivery at Highmark BCBS, Matthew launched a complete customer-centric web redesign and the first mobile application for consumers.
Matthew has written for Il Sole 24 Ore (Italy’s equivalent to the Wall Street Journal) on digital branding and marketing and had a monthly column in Web Marketing Tools on the same subject. He has spoken frequently on digital marketing and twice at the TED Conference on creativity and leadership.
Email: Matthew
Linkedin Profile
Client-side as Nike’s first Director of Interactive, he launched the award-winning first consumer and corporate sites for the company. As the VP of Digital Strategy and Delivery at Highmark BCBS, Matthew launched a complete customer-centric web redesign and the first mobile application for consumers.
Matthew has written for Il Sole 24 Ore (Italy’s equivalent to the Wall Street Journal) on digital branding and marketing and had a monthly column in Web Marketing Tools on the same subject. He has spoken frequently on digital marketing and twice at the TED Conference on creativity and leadership.
Email: Matthew
Linkedin Profile
Below is a reel of creative work done during Matthew's tenure at Razorfish.