We've Launched WPP The Store's iTunes U Channel and...

What a crazy experience it was working with Apple, iTunes U documentation or lack there of and tweaking the marketing of the collection across a global audience. What started as a simple idea: share the retail marketing, trends and opportunities that The Store curates over a year became an ultra marathon of good intentions bouncing off good intentions. More on the process later but let's just say, I understand the David and Goliath myth MUCH better now. There's some great information in the collection from a white paper by Jon Steel to a presentation by Kantar's Bryan Gildenberg that has some great counter-intuitive thinking. Please check out the material: http://tinyurl.com/nb956jd