Matthew has just returned from the TED conference, which moved to Vancouver, B.C. this year. One of the things that struck him and became a conversation topic this morning, was that there are multi-taskers and then there are the people with focus. Very few overlap. Good multitasking is not equal to multi-focus.
What does that mean? Sara Lewis, a professor of biology at Tufts, is a focus person. She can tell you about the 2,000 different types of fireflies in the world and how there are basically three types: the survivalists, the procreators and the killers. She is WAY deep into fireflies. With good reason since they are an industrial day canary in the coal mine. She is the equivalent of the modern, passion-drive entrepreneur.
Then there is the multi-tasker: They are on their phones while the talks are going on and staring unseeing at the simulcast screens. They are making deals to buy this company or get that funding. They are driven by a different passion: to beat the odds. The multi-tasker is hedging his bets, no VC or marketer actually invests in only one company, because her job is to see both potential success and the many risks involved in supporting those passion-driven entrepreneurs.
Each needs the other type both to create the story and then to help tell it to a broader community.
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